Is Newsletter Subscriptions More Important Than Selling
OnlinePR, a new blog about about – yes you guessed it – Online PR, states that getting subscribers for your newsletter is more important that getting the sale. There is even a great analogy about a bar-owner and his 100.000 potential customers. (If you understand danish I recommend that you read the post)
I agree [...]
March 11, 2009 
Tags: leads, sales Posted in: Business 
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Sales is More Important than Marketing
While reading a post about the marketing trap I got to thinking. I have seen this behaviour before. In 9iA we had this belief, and reinforced ourselves and eachother, that we were not salesmen. As a consequence we relied on marketing instead of sales-activities. Marketing was in our case definitely the wrong way to go. [...]
March 11, 2009 Tags: ideas, links, marketing, sales Posted in: Business No Comments