Claus Witt

I found a video about How To Create The Perfect Lead Magnet. It will take five minutes of your time, but I am pretty sure you will learn something. I did.

OnlinePR, a new blog about about – yes you guessed it – Online PR, states that getting subscribers for your newsletter is more important that getting the sale. There is even a great analogy about a bar-owner and his 100.000 potential customers. (If you understand danish I recommend that you read the post)

I agree with the statement. Lead generation is key. But my opinion is that it greatly depends on your product. (And this is where the analogy is bad).

I have previously written my opinion that sales is more important than marketing, and I believe that you should always strive for the sale. If you get the sale, you will – hopefully – have proven that you can fulfil the needs of your customer, making it easy for you to get them to opt-in for the newsletter.

If the sale fails, there can be many reasons. Many of them however can be adressed. If the user at one point has indicated their identity (email, name, address or phonenumber) you now have a lead. This is a strategy used by Spamfighter among others. This method is especially useful for organic visits.

When it comes to paid trafic however, you should listen to the advice. One of the ten tips for lead generation landing pages says “Focus your page around a single call to action”. This call to action may be to sign up for the newsletter.

So to sum it up, is newsletter subscriptions more important than selling? The answer: that depends.

I just downloaded a whitepaper about increasing qualified leads online. In the process I was probably made a lead (however not a very likely customer I guess) for the authors. They made me fill out a form to get the whitepaper (which I off course would have done as well, had it been me.) It may not be rocketscience they have written about, but I must admit I learned a couple of things. And since it is free – apart from you having to write your contact information – I think it is worth a download.

I am trying to find new ways to generate leads. I am curious not only because the knowledge could be useful if I am able to start one of my software projects as an actual business in the future, but also because we at Arnsbo Media constantly try to improve our online archive of voice over talents, and the leads that this archive generates.

In this pursuit U found yet another list of ideas for Lead Generation.

Ten Tips for Lead Generation Landing Pages | Online Marketing Blog.

Continuing my pursuit of learning more about sales and marketing, I have found a list of 7 great tips for lead generation.

7 Tips for Generating Leads Online.