Claus Witt » headlines http://www.clauswitt.com software and web developer Thu, 24 Jun 2010 20:07:03 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Howto Write Benefits for Ads http://www.clauswitt.com/blog/2009/03/20/howto-write-benefits-for-ads/ http://www.clauswitt.com/blog/2009/03/20/howto-write-benefits-for-ads/#comments Fri, 20 Mar 2009 06:30:52 +0000 Claus Witt http://www.clauswitt.com/?p=197 While reading through the latest posts on Perry Belchers blog I found an image of a sign with the text “Hate washing dishes? Let us do it! Kids eats free”. As Perry says
The headline should be about the dishes, the work, the source of the pain, or the pleasure. It’s all about stirring an emotion.

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