Howto Write Benefits for Ads

While reading through the latest posts on Perry Belchers blog I found an image of a sign with the text “Hate washing dishes? Let us do it! Kids eats free”. As Perry says

The headline should be about the dishes, the work, the source of the pain, or the pleasure. It’s all about stirring an emotion.

by Claus Witt

March 20, 2009  Tags: , ,   Posted in: Business