Sales is More Important than Marketing
While reading a post about the marketing trap I got to thinking. I have seen this behaviour before. In 9iA we had this belief, and reinforced ourselves and eachother, that we were not salesmen. As a consequence we relied on marketing instead of sales-activities. Marketing was in our case definitely the wrong way to go. We spend a lot of money on a lot of different things, believing that we were doing sales-work. In stead we were doing – very bad – marketing. Most of our business came from what we refererred to as network sales. In fact most of it was jobs which fell in our laps because of our participation in different “we are all here to sell to eachother”-networks.
We never tried cold calling, not even warm calling. Well, not exactly true. We tried once or twice. A few calls. And then went back to believing that we could not sell.
by Claus Witt 
March 11, 2009 
Tags: ideas, links, marketing, sales Posted in: Business
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